UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

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From UMBC News and Magazine

The Science of Life: Biology Alumni Make Their Mark

We’re proud of all our alumni and love to keep up with all the amazing things they’re doing in their communities. Today, we check in on two biology alums to see what they’ve been up to since...

Posted: December 16, 2015, 4:07 PM

Alternative Spring Break: The ARC of Carroll County

As we wrap up our spotlight on Alternative Spring Break, we’d like to talk about another trip that impacts our Maryland community. The ARC of Carroll County serves people with intellectual and...

Posted: December 14, 2015, 4:33 PM