UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Alumni Stories – Summer 2016

Microscope & Meter by Diana Zeiger ’01 Hurdles & Healing by David Glenn Pining For The Past by Caitlin James ’01 Front Row Seat by Richard Byrne ’86

Posted: August 16, 2016, 2:26 PM

From the Editor – Summer 2016

So You Want to Be a Pioneer? Founding UMBC faculty across disciplines reflect on building a new public university. By Richard Byrne ’86 See Editor’s Note UMBC opened its doors on September...

Posted: August 16, 2016, 1:23 PM

The Pursuit Of Excellence

From the day UMBC opened its doors, the work of teaching and research has been at the heart of university life. The love of learning has been passed on by the university’s faculty across...

Posted: August 16, 2016, 1:17 PM

Bright Futures

UMBC’s growing reputation as a hub for research with powerful impact isn’t founded on the achievements of renowned scholars who have created laboratories or explored the limits of the arts,...

Posted: August 16, 2016, 1:17 PM

Music To Market

UMBC professors are navigating the startup economy – and finding harmony between research and commerce. By Elizabeth Heubeck ’91 UMBC professor of music Linda Dusman found herself sitting next...

Posted: August 16, 2016, 1:15 PM

Want to be a Pioneer?

Founding UMBC faculty across disciplines reflect on building a new public university. By Richard Byrne ’86 UMBC opened its doors on September 19, 1966. But as concrete was poured and red...

Posted: August 15, 2016, 8:23 PM

Up on the Roof – Summer 2016

UMBC President Freeman A. Hrabowski, III, takes your questions. The powerful connection between research and teaching has been a foundation to UMBC’s success. Why is this vital link so important...

Posted: August 15, 2016, 8:22 PM

To You – Summer 2016

 My favorite part of this job is telling stories. Writing the story of our founding faculty in this issue is among the most enjoyable tales I’ve told so far. Some highlights for me: * Listening...

Posted: August 15, 2016, 8:19 PM

The Pursuit of Excellence

From the day UMBC opened its doors, the work of teaching and research has been at the heart of university life. The love of learning has been passed on by the university’s faculty across...

Posted: August 15, 2016, 8:16 PM