UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Microscope & Meter

Diana Zeiger ’01, biochemistry is an editor and writer for the National Institute of Environmental Health Sciences. She is also a published poet. UMBC Magazine asked her to reflect on the areas in...

Posted: August 3, 2016, 7:57 PM

Hurdles & Healing

Damon Tweedy ’96, biological science, graduated from UMBC in 1996 with a 4.0 grade point average – the first participant in the Meyerhoff Scholars Program to achieve that mark. And when he entered...

Posted: August 3, 2016, 7:54 PM

Front Row Seat

Sitting across from Sylvia Nathanson ’71, social work, it’s hard not to see the spark that propelled her in her late forties to become one of UMBC’s first returning students – and led her to a...

Posted: August 3, 2016, 7:39 PM

John W. Jeffries Dean’s List Award honors high achievers

UMBC is about to celebrate its 50th anniversary, and we didn’t get this far without the dedication of some incredible people. People like Dean Emeritus John Jeffries, who joined the UMBC History...

Posted: August 1, 2016, 9:13 PM

Alum Paul Tschirgi releases new mobile game Deliverance

Three years in the making, the mobile game Deliverance by Paul Tschirgi ’15, visual arts, is now available for download on the App Store and Google Play. In this satirical game, players need to...

Posted: July 26, 2016, 12:33 PM