UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

How To – Summer 2016

Transform a Farmers Market Food Cart into a Restaurant —With Steve Chu ’12, economics, Nikhil Yesupriya’13, biology and English and Ephrem Abebe’13, information systems Tools of the Trade * Love...

Posted: August 16, 2016, 7:51 PM

Discovery – Summer 2016

Magic Beans Like many students before him who have studied in the Albin O. Kuhn Library, Joseph Hyman ‘11, mechanical engineering, found himself craving a fresh, hot cup of coffee to help the...

Posted: August 16, 2016, 7:49 PM

Back Story – Summer 2016

Interdisciplinarity has always been part of the UMBC landscape. But where is it headed? UMBC Magazine asked Carole McCann – special assistant to the provost for interdisciplinary activities and a...

Posted: August 16, 2016, 7:45 PM

At Play – Summer 2016

Family Guy Don Zimmerman coached championship men’s lacrosse teams at Johns Hopkins University, and his arrival at UMBC in 1994 took the program to new levels of success. But as he retired from...

Posted: August 16, 2016, 7:43 PM