UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

The News – Spring 2017

Cyber Winners UMBC’s Cyber Defense Team took first place at the 2017 National Collegiate Cyber Defense Competition held in San Antonio, Texas in April, defeating nine other regional winners from...

Posted: May 26, 2017, 3:48 PM

Good Neighbors

Anyone who has had the pleasure of a rooftop visit with Freeman A. Hrabowski knows the joy UMBC’s president takes in pointing out the Baltimore skyline from the top of the Administration Building....

Posted: May 23, 2017, 12:26 PM

What Do Retrievers Eat?

With mouth-watering masalas, sushi, fried chicken, and other delicious dishes to be had in The Commons, True Grits dining hall, the UC and elsewhere on campus, what exactly do current Retrievers...

Posted: May 19, 2017, 5:42 PM