UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Staking our Claim

UMBC Researchers Explore the New Great Frontier – The Brain By Megan Hanks Illustrations by David Plunkert In the early 1960s, the prospect of being the first nation to plant a flag on the...

Posted: May 30, 2017, 6:07 PM

Wilderness Warriors

[Video] You’re hiking in the woods. A branch snaps…and suddenly you’re on the ground, immobilized by pain. As the sun begins to set, you wonder what you’ll do next, and who might come to your...

Posted: May 26, 2017, 8:46 PM

How to Make a Viral Music Video

With Lisa Soumphontphakdy ’14, Visual Arts Back in 2012, Lisa Soumphontphakdy ’14, visual arts, was a recent transfer student looking for a home at UMBC. She loved music, she loved to sing, and...

Posted: May 26, 2017, 7:04 PM

Legend of Excellence

During her years as an undergrad at UMBC, Karen Sutton ’97, history, would constantly see Simmona Simmons ’74, American studies, working quietly in the library. Even today, when she stops in the...

Posted: May 26, 2017, 7:03 PM

Savvy Entrepreneur

Danielle Burnett ’00, M.S. ’05, information systems management, wasted no time putting her UMBC degrees to work. In 2001, a newly-minted college graduate, she founded Applied Technology Services...

Posted: May 26, 2017, 7:00 PM

Our Best Defense

Bill Ermatinger ’86, political science, grew up in rural Baltimore County, in the (then) small town of Reisterstown. Decades later this small town background comes in handy when Ermatinger...

Posted: May 26, 2017, 6:58 PM

Back Story – Spring 2017

For 25 years, the Women’s Center has provided co-curricular programming, support services, and advocacy for marginalized individuals and communities, along with campus-wide activities such as Take...

Posted: May 26, 2017, 6:53 PM

Practicing What They Preach

Students come to UMBC’s Emergency Health Services program for many reasons. Some already work as EMTs or as physicians, while others hope to get into health policy or disaster relief. What brings...

Posted: May 26, 2017, 6:25 PM

Up on the Roof – Spring 2017

UMBC President Freeman A. Hrabowski, III, takes your questions. Q: With the success and momentum from events around the 50th celebration, what are the best lessons learned in how to engage and...

Posted: May 26, 2017, 3:56 PM

To You – Spring 2017

Dear Retrievers, There’s nothing quite like snow seeping through your boots to wake up the brain and tune you into what’s really important. This happened for me in April, when staff...

Posted: May 26, 2017, 3:53 PM