UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Cyber Ninja on Capitol Hill – Diana Parr ’85

What happens when you send a Department of Defense (DoD) cybersecurity expert to Capitol Hill for a year? Starting in January 2017, I had the opportunity to serve as a Brookings Legis...

Posted: January 3, 2018, 6:56 PM

Returning Women Graduates Offer Advice

This post originally appeared on the Women’s Center blog. * * * * * On the eve of UMBC’s undergraduate commencement, we are thinking of all the graduating seniors out there who finally made it...

Posted: December 20, 2017, 6:49 PM