UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Government Shutdown Questions and Answers

Dear UMBC Campus Community, As your vice president for communications and marketing, occasionally you will hear from me related to external news and how it may impact our community, as well as...

Posted: October 3, 2025, 4:57 PM

Government Shutdown Questions and Answers

Several agencies and parts of the U.S. government have begun shutting down because Congress did not pass a stopgap funding measure by the deadline of midnight on Tuesday, September 30. Below are...

Posted: October 3, 2025, 1:00 PM

Mark your calendars for the 2025 Service Awards!

Let’s honor the UMBC staff whose incredible work brings our collective purpose to life and creates endless possibilities for our community. When: Thursday, December 4, 2025 | 11:30 am – 1:30 pm...

Posted: October 2, 2025, 6:01 PM

Homecoming 2025: Bonfires, carnivals, and puppies—oh my!

Retrievers of all ages (dogs included) know what it means when the sweltering summer heat and humidity begin to be replaced with the cool, crisp air of autumn. When the pumpkin spice lattes flow...

Posted: October 1, 2025, 12:11 PM