UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Leaving a Legacy: Inaugural Toliver Scholar Named

LaMont Toliver, former director of the Meyerhoff Scholars Program. UMBC has named its inaugural LaMont Toliver Scholar — graduating senior chemical engineering major Adrian Davey ’18, a member of...

Posted: June 27, 2018, 10:37 PM

ITE Happy Hour at Jailbreak Brewing Company

Graduates of the UMBC College of Engineering and Information Technology and those who now work in the IT field gathered for a networking happy hour this week at Jailbreak Brewing Company in...

Posted: June 22, 2018, 4:52 PM

CYA Wine Tasting 2018

UMBC’s Chapter of Young Alumni welcomed more than 200 alumni and guests for the 13th Annual Wine Tasting and Silent Auction last month at the Scottish Rite Masonic Temple in Baltimore. In addition...

Posted: June 18, 2018, 7:21 PM

School safety commission misses the mark by ignoring guns

F. Chris Curran, Assistant Professor of Public Policy University of Maryland, Baltimore County A federal school safety commission that formed after the Parkland, Florida, school massacre won’t...

Posted: June 15, 2018, 1:13 AM