UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Together We Rise — Annual Scholarship Luncheon

In an average gathering on campus, members of a crowd will generally have some connections, like shared Facebook friends or a favorite professor. At UMBC’s 8th annual Endowed Scholarship Luncheon...

Posted: March 29, 2019, 8:20 AM

Alumni Award Winner Crafts Sounds for the Stars

A degree from UMBC can take you anywhere — even a galaxy far, far away. Kimberly Patrick ’08, recipient of UMBC’s 2019 Outstanding Alumni of the Year award for Visual and Performing Arts, has a...

Posted: March 20, 2019, 8:24 PM

Gratitude for a Great Season

Fan support has been invaluable throughout the season. Here, Retriever Nation gathers at the UMBC Event Center to cheer on the team during their America East championship bid. This season has...

Posted: March 16, 2019, 5:53 PM