UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

We Have 2021 Vision

We knew this before 2020, but can see even more clearly now, that Retrievers don’t shy away from hard tasks—we’re a community defined by grit. Students continue to redefine success, through...

Posted: December 18, 2020, 9:16 PM

Goals Achieved

When UMBC women’s lacrosse coach Amy Slade received a phone call several months ago but did not recognize the number, she didn’t initially answer. Slade later called back, and it proved to be a...

Posted: December 18, 2020, 6:56 PM

Retrievers Behind the Scenes—Adwoa Hanson-Hall

As travel has come to a standstill for many students worldwide, it’s never been quite so crucial to have someone like Adwoa Hanson-Hall on the job. In her work as an international student advisor...

Posted: December 18, 2020, 5:43 PM

Making a Path to Mentorship

When Ashwag Alasmari, M.S. ’15, Ph.D. ’21, information systems, was pursuing her undergraduate degree in Saudi Arabia, she was breaking new ground in many ways. The computer science department at...

Posted: December 18, 2020, 5:10 PM

UMBC Mourns the Passing of Alex Rittle, GSA President

Dear UMBC Community, It is with much sadness that we inform the campus that Alex Rittle, President of the Graduate Student Association (GSA) and a Ph.D. candidate in Geography and Environmental...

Posted: December 17, 2020, 10:14 PM

A Semester Like No Other

The first half of UMBC’s academic year may have looked different from years past, but Retriever pride remained steady as the community pulled together to make the best of a challenging situation...

Posted: December 16, 2020, 6:53 PM

Supporting Our Entrepreneurs

Want to grab a drink at a brewery with ecological stewardship in mind? Looking for a vet to visit your pets at home? Feel like posting a fantastical color-changing cup of tea (with cotton candy on...

Posted: December 16, 2020, 6:40 PM

Shop Talk

One of the undeniable benefits of UMBC’s relative youth is access to founding members of the institution and other individuals who’ve played a foundational role in shaping the University. What...

Posted: December 16, 2020, 4:20 PM