UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Twenty UMBC Memories from 2020

As we prepare to close the book on 2020, we want to take a look back at some of UMBC’s most important chapters from this past year. Here are our top 20 top memories from 2020: COVID-19...

Posted: December 23, 2020, 7:29 PM

Celebrating UMBC’s winter 2020 graduates

After a year of tremendous change and challenges, UMBC was thrilled to come together virtually to celebrate the winter graduates of the Class of 2020. Although the pandemic prevented us from...

Posted: December 22, 2020, 7:08 PM

An Act of Kindness Inspires a Legacy

In 1977, Ricardo Zwaig was nine credits away from completing his degree in Spanish at UMBC. Instead of working toward graduation, he had dropped out and was working at a pharmacy near campus,...

Posted: December 18, 2020, 10:10 PM

Then & Now—Electoral College

Most of us while away election night in our homes, nervously tapping away at our laptops, anxiously consulting cable TV pundits, and (possibly) eating a pint of ice cream along the way. For...

Posted: December 18, 2020, 9:46 PM