UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Building the Magic

If Peter Wood is doing his job well, you’ll never notice what he’s doing. It should look effortless and natural, smooth and, well, magical.  As a magician with 20 years of experience, Wood...

Posted: January 29, 2021, 2:20 PM

Why COVID-19 won’t kill cities

By John Rennie Short, professor, School of Public Policy, UMBC and Michael J. Orlando, lecturer, Finance and Politics, Global Energy Management Program, University of Colorado Denver...

Posted: January 25, 2021, 9:57 PM

Retriever Educators Are Everywhere

This video series spotlights alumni who are using their careers to encourage and lift up young kids and college students—in the classroom, yes, but also in the gym, online, and through personal...

Posted: January 25, 2021, 5:43 PM