UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Peaceworkers in Action

Michael Hassett and Chiara Collette first met each other in 2014 at the Los Angeles International Airport before boarding a 17-hour flight to the Kingdom of Tonga in the middle of the southwestern...

Posted: July 13, 2022, 1:19 PM

See the Challenge, Be the Change

UMBC’s Grand Challenge Scholars Program prepares students to collaborate across disciplines and address real-world issues. Illustrations by Kimberly Salt When Chelsea Okeh ’22, M30,...

Posted: July 11, 2022, 8:45 AM

Better Living Through Chemistry

From cooking and cleaning to fixing your car, understanding chemistry can enlighten all aspects of life. That’s just one reason why Dean William R. LaCourse still loves sharing the joy of his...

Posted: July 6, 2022, 11:16 AM

Only about 1 in 5 engineering degrees go to women

Danyelle Ireland, Associate Director of the Center for Women in Technology, and Research Assistant Professor in the Engineering and Computing Education Program, UMBC CC BY-ND Despite...

Posted: June 23, 2022, 11:24 AM