UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

A Season of Change for the CADVC 

For more than 30 years, Symmes Gardner has worked with the Center for Art, Design and Visual Culture (CADVC) at UMBC, and in that time helped transform the gallery into an...

Posted: June 15, 2022, 2:21 PM

Carrying on a Philanthropic Legacy

Behind every story of giving lies a story about someone’s generosity. For Hema Gowda ’01, biological sciences, this story was about continuing a generational legacy through philanthropy.  “My...

Posted: June 3, 2022, 2:42 PM