UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

UMBC Remembers Dr. Alan Sorkin

Dear Colleagues, We are saddened to learn of the recent transition of Dr. Alan Sorkin who served as chair of the Department of Economics for 31 years. Dr. Sorkin passed away on Friday, August 19,...

Posted: August 24, 2022, 12:47 PM

Sparking History at The Peale

The commonly-told histories of the American Civil War don’t usually include any Asian stories, although Asian Americans were certainly engaged with the war to end slavery. “Thomas Sylvanus...

Posted: August 11, 2022, 2:16 PM

Leading a (Retriever) Nation

It’s never easy to start a new job, but athletic director Brian Barrio had more to contend with than which parking lot to use. He joined #RetrieverNation in January of 2020 and after only two...

Posted: August 9, 2022, 1:31 PM