UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Music Man

Devin Walker ’89, political science, is a man with a plan. And a cause and a vision and a passion. Oh, and a Grammy nomination. “Uncle Devin, the Children’s Drumcussionist,” as he’s...

Posted: October 3, 2022, 3:42 PM

Reconnect with Your Retriever Pride at Homecoming 2022

Every year, Retrievers of all ages (including some actual Retriever pups) and community members gather together for UMBC’s Homecoming—and as always, this year has something for everyone. Designed...

Posted: September 27, 2022, 1:49 PM

What We Love About UMBC

The start of the school year means new beginnings. For most, this looks like new classes and friends—new experiences and opportunities. UMBC’s new president is even experiencing a whole chapter of...

Posted: September 21, 2022, 10:29 AM