UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Shared Stories, Shared Purpose

On a warm and bright sunny day in April when the trees in Baltimore City’s Patterson Park are changing from bright green buds to full leaf and the birds are competing with the car horns, Viridiana...

Posted: June 8, 2023, 7:47 PM

Open to Interpretation

What if you could ask yourself a big question and then use your intuition to follow it wherever it led for as long as it took? It would take a certain kind of guts, right? But, with a willingness...

Posted: June 8, 2023, 7:21 PM

Building AI We Can Trust

The AI apocalypse is coming. Or it isn’t. Depending on what you read, you might get confused. One thing is certain: Humans are fired up about smart machines. Much of the attention has focused...

Posted: June 8, 2023, 3:31 PM

All Rise for Alumni Mock Trial Coaches

When Natalie Murray ’22, biological sciences, Thomas Azari ’22, political science, and Lauren Wotring ’22, political science, graduated last spring, they didn’t expect to be returning to UMBC so...

Posted: June 8, 2023, 11:28 AM

Ministering to the Most Vulnerable

Having the sally port gates slam behind her after walking into the prison for the first time was a bit of a shock to Susan Beck ’74, French. Luckily, a friend was there to hold her hand as they...

Posted: June 8, 2023, 9:14 AM