UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

How to stay in touch—4 steps to being a prolific pen pal

Headshot of Winona Caesar ’09 in her letter writing “command station.” (Marlayna Demond ’11/UMBC) With Winona Caesar ’09, American studies and history As a first-year student—before...

Posted: March 22, 2024, 10:05 AM

Important News Concerning Title IX Compliance

Dear UMBC Community, I am writing to you with some difficult but important news. Today, the United States Department of Justice (DOJ) released the findings of its Title IX investigation into the...

Posted: March 18, 2024, 5:25 PM

News about Administration and Finance

Dear UMBC Community,    I write to share the news that Kathy Dettloff, vice president for administration and finance at UMBC, will be leaving her role, effective June 15. We are grateful to...

Posted: March 15, 2024, 5:00 PM