UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Department of Justice-UMBC Agreement

Dear UMBC Community, Today, UMBC voluntarily entered into an agreement with the U.S. Department of Justice that will bring meaningful improvements to the university’s work to prevent and respond...

Posted: April 3, 2024, 5:47 PM

Leadership Transitions

Dear UMBC Community, I write to you today to communicate about some significant changes at the leadership level of the university. I felt it was important to share this information with you, as...

Posted: April 2, 2024, 6:52 PM

The Work Ahead

Dear UMBC Community, As we welcome students and faculty back to classes and look ahead to the remainder of the semester, I hope that everyone found some time to rest and recharge over Spring...

Posted: March 25, 2024, 5:43 PM