UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Link Roundup: UMBC in the News

Here’s how we made the news this week: UMBC is one of many area schools that may be disrupted by this weekend’s predicted “historic” winter storm. Susan Hoban, JCET, gave a lecture on the...

Posted: January 22, 2016, 2:00 PM

Alums in the Community: Vitale, Barbosa

UMBC is proud of all that our alumni go on to achieve, and we’re especially proud that we’ve graduated so many people who bring their talents and skills back to their communities. Today, we...

Posted: January 20, 2016, 5:39 PM

Link Roundup: UMBC in the News

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: January 15, 2016, 6:30 PM

Remembering Dr. Homer Schamp, Jr.

It is with great sadness we share with you that Dr. Homer Schamp, Jr., an icon in Maryland’s higher education system and a founding leader in the UMBC community, passed away on Tuesday, January...

Posted: January 14, 2016, 10:39 PM