UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Back Story – Winter 2016

A university is only as good as its library, and the Albin O. Kuhn Library & Gallery is at the heart of UMBC’s intellectual enterprise. The library has been built by a dedicated staff over 50...

Posted: February 12, 2016, 8:33 PM

GiveCorps Spotlight: Help Model UN get to New York City!

There are so many ways to show UMBC your support, and helping out a student organization is just one of them. Today, we’re focusing on our Model United Nations team, which needs your help to get...

Posted: February 9, 2016, 4:57 PM

Link Roundup: UMBC in the News

Here’s just a sampling of how UMBC made the news this week: UMBC has been listed alongside Cal Tech, Princeton, and MIT in this year’s edition of The Princeton Review’s “Colleges That Pay You...

Posted: February 5, 2016, 9:37 PM