UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Research Under the Same Roof

Sitting together, side-by-side in a video call, it’s easy to see the familial resemblance between Susan Sonnenschein, professor, Applied Developmental Psychology, and Elyse Grossman, M.P.P. ’08,...

Posted: September 4, 2020, 4:23 PM

1 in 10 US Students Are English Learners

By Jennifer Mata-McMahon, associate professor, Education, UMBC More than 1 in 10 of the nation’s approximately 50 million public school students speak a native language other than...

Posted: August 28, 2020, 1:24 PM

UMBC welcomes a remarkable class in an exceptional year

The start of UMBC’s academic year may look a little different from years past, but Retriever pride remains steady as ever. New students won’t get to experience walking through a tunnel of cheering...

Posted: August 27, 2020, 11:01 PM