UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Chasing Antibodies

Today, many Americans are asking themselves versions of this question: “Was that bad cough I had in January COVID-19?” Without comprehensive nationwide testing, it’s been impossible to measure in...

Posted: November 17, 2020, 9:34 PM

Showing up for the season

Daniel Akin sat out most of his sophomore year of basketball due to a torn meniscus. When the pandemic hit last spring, he worried his senior season would be lost, as well. So, when he found out...

Posted: November 17, 2020, 3:38 PM

First In Class

It’s no secret why first generation college students thrive at UMBC. Our network of first generation staff and faculty make it the center of their work as educators and researchers....

Posted: November 9, 2020, 5:44 PM

Pursuing Art and Peace Through Theater of Ideas

By Susan Thornton Hobby The second week of March 2020, the cast and crew of Asif Majid’s original play were eagerly anticipating their Friday night community reading at a black box theater....

Posted: November 5, 2020, 3:14 PM