UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Meaningful Representation

Assigned an oral history project in 2007 for her master’s degree in community arts at Maryland Institute College of Art, Ashley Minner—now professor of the practice and folklorist in the...

Posted: November 25, 2020, 7:36 PM

Welcoming Retrievers Back Home

When the NCAA canceled the 2020 spring and fall championship seasons due to the pandemic, UMBC Athletic Director Brian Barrio created a new game plan for Athletics communication staff: create...

Posted: November 20, 2020, 4:40 PM

No Artist Stands Alone

Lockdown, quarantine, shelter in place—a new vocabulary defines this period of our lives that requires us to maintain space to protect one another. Alone, we spend our time consuming or creating...

Posted: November 20, 2020, 4:24 PM