UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Federal Orders and Actions Core Team Update

Dear UMBC Community, We write to you today to share the following updates and reminders. We distributed federal immigration enforcement cards across campus. The card and related FAQs are...

Posted: March 27, 2026, 3:26 PM

Anupam Joshi named 2025 AAAS Fellow

Anupam Joshi, vice provost and chief AI officer for UMBC, has been named a 2025 Fellow for the American Association for the Advancement of Science (AAAS). AAAS is one of the world’s largest...

Posted: March 27, 2026, 2:00 PM

Important—Announcing the Strategic Plan Survey

Dear UMBC Community, On behalf of the Strategic Plan Steering Committee, I invite you to share your perspectives on UMBC’s strategic plan via this survey. The survey includes five sections,...

Posted: March 26, 2026, 8:06 PM

UMBC Watch Parties – NCAA 2026

Want to cheer on UMBC’s men’s basketball team as they travel to the NCAA tournament? Find a watch party here! Learn more about the team’s journey Follow umbcretrievers.com UMBC...

Posted: March 16, 2026, 12:37 PM