UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Announcing UMBC’s Spring 2026 Commencement Speakers

Dear UMBC Community, In just a few short weeks, we will come together to celebrate the achievements of our graduates. Each year, we invite Commencement speakers who reflect the values of our...

Posted: April 23, 2026, 2:34 PM

Spring Updates on Our Work Together

Dear UMBC Community, It is hard to believe that we are more than halfway through April and a little more than a month away from spring Commencement! I know that everyone has been hard at work...

Posted: April 21, 2026, 2:30 PM