UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Losing Winter

Losing Winter, a new exhibition opening in mid-July at the Maryland Center for History and Culture (MCHC) in Baltimore, examines changes in winter weather patterns through photographs, video, and...

Posted: April 23, 2021, 4:18 PM

Are America’s schools safe for Asian Americans?

By Charissa S. L. Cheah, professor, psychology, UMBC; Aggie Yellow Horse, Arizona State University, and Kevin A. Gee, University of California, Davis The rise in anti-Asian hate crimes during...

Posted: April 19, 2021, 3:49 PM

Q&A: View from the End of the Road

When the pandemic first hit, many of us found ourselves looking closely at what surrounded us and what confined us. For Brea Souders ’01, visual arts, however, the circumstances drove her to look...

Posted: April 15, 2021, 12:17 PM