UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Access for All—Rising Together

Since 2009, as part of its Alumni Awards celebration, the UMBC Alumni Association has named one “Rising Star” recipient each year who exemplifies early career and professional achievement. In the...

Posted: May 11, 2021, 9:05 PM

Rising Together

Since 2009, as part of its Alumni Awards celebration, the UMBC Alumni Association names one “Rising Star” recipient each year who exemplifies early career and professional achievement. Prior to...

Posted: May 6, 2021, 4:11 PM

SPARK IV: A New World?

With galleries and exhibition spaces off limits because of the pandemic, it’s been a tough year for artists and art lovers alike. But now, UMBC artists are once again in the limelight at the...

Posted: May 4, 2021, 11:37 PM

Remembering Dr. Thomas “Tom” Roth

We are deeply saddened to share that Dr. Thomas “Tom” Roth passed away on Sunday, April 18, at the age of 89. Tom devoted his career to UMBC students for over 25 years, first as a biological...

Posted: April 23, 2021, 8:48 PM

Movie Madness: Film’s Big Dance

March in the United States is reserved for college basketball. Fans don their team’s colors as they root for them in the NCAA Division I basketball tournaments. For those without a team close to...

Posted: April 23, 2021, 7:23 PM