UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Unstuck in Time—Peeling Back Layers Through Art

As a visual artist, Monique Crabb, M.F.A. ’22, intermedia and digital arts, draws from her environment quite literally—producing textile-based artworks colored with the rich hues of plants and...

Posted: December 7, 2022, 12:22 PM

Think Fast

The only things faster than David and Caitlyn Bobb themselves, perhaps, are the zingers they toss at one another.  As Caitlyn, a rookie running star now in her sophomore year, describes what...

Posted: December 5, 2022, 4:30 PM

When We Work Together

It’s no secret that at UMBC we do things a little differently. As a university, we’re young, agile, and (buzzword that it may be) truly innovative. We can see the success of these traits in our...

Posted: December 1, 2022, 1:24 PM

Getting to Know U

It’s only been a few months since she took the helm, but it feels like President Valerie Sheares Ashby has been at UMBC for years. She can often be seen engaged in lively conversation as she makes...

Posted: November 30, 2022, 4:27 PM

Connecting the Dots

Students come to UMBC for many reasons—to find community, to explore a passion, to make change in the world. Once they figure out the “why” that truly drives their interests, the Retriever...

Posted: November 30, 2022, 3:17 PM

Connecting the Dots

Students come to UMBC for many reasons—to find community, to explore a passion, to make change in the world. Once they figure out the “why” that truly drives their interests, the Retriever...

Posted: November 30, 2022, 3:17 PM

How to Bridge Your Two Homes

With Jess Presuel ’23, biological sciences, an international student from Mexico Jess Presuel’s route to UMBC was not a direct flight from Mérida, Yucatán—her home state in Mexico—to UMBC....

Posted: November 23, 2022, 1:23 PM