UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Finding Joy in the Democratic Process

On a Tuesday evening in early November, Main Street in The Commons was uncommonly crowded. Hundreds of democratically-minded students eagerly—and perhaps, anxiously—milled around watching the 2022...

Posted: December 14, 2022, 4:07 PM

Hang Ten with New Friends

When UMBC’s volleyball team headed to the University of Southern California (USC) for a tournament, Athletics reached out and invited West Coast Retrievers to an LA happy hour before the game....

Posted: December 14, 2022, 3:37 PM

Office Hours

President Valerie Sheares Ashby is a people person. You can see her eyes light up while she talks with folks.  On her very first day as president of UMBC, Sheares Ashby made it clear that she...

Posted: December 13, 2022, 12:43 PM

Bird Brainiac

Elle Kreiner and Chicken. (Marlayna Demond ’11/UMBC) At UMBC, we welcome Retrievers of all stripes… and feathers. Spotted on campus recently enjoying student life is an 87-year-old yellow...

Posted: December 8, 2022, 3:19 PM

Then & Now—Band of Sisters

Team photo from 1983. At the 2022 Homecoming alumnae volleyball scrimmage, Kasey Crider, who joined UMBC as head volleyball coach earlier this year, got a firsthand view of the connections the...

Posted: December 8, 2022, 10:14 AM

A Space of One’s Own

On a chilly morning in early spring 2022, Eileen Meyer, Roy Prouty, and Erik Crowe were on the roof of the UMBC Physics Building. They were inside the observatory dome, trying to figure out what...

Posted: December 7, 2022, 12:59 PM