UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Remembering E. Michael Richards

Remembering E. Michael Richards It is with sorrow that we share the passing of E. Michael Richards, professor emeritus of music. One of the world’s leading interpreters of contemporary music...

Posted: March 2, 2023, 5:36 PM

UMBC’s galleries deliver interactive and thoughtful art

UMBC’s art galleries are already in full bloom for the spring. With exhibits showcasing historic and innovative 20th century photography, interactive hip-hop data visualization, and the legacies...

Posted: March 1, 2023, 2:37 PM