UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

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From UMBC News and Magazine

Applying philosophy to excel in chemical engineering

Max Bobbin  Degree: B.S., Chemical Engineering; B.A., Philosophy Hometown: Joppa, MD Post-grad plans: Ph.D. in chemical engineering, University of Delaware Max Bobbin may still be an...

Posted: May 1, 2023, 10:00 AM

Meet a Retriever — Rev. Bob Hall ’74, philosophy

Meet Rev. Bob Hall ’74, philosophy, president of the Christian Council of Delmarva and a planned gift donor to UMBC. Through his work, Rev. Hall is able to combinethestrengths of traditional...

Posted: April 26, 2023, 3:30 PM

Mock Trial champ pursuing economics for public good

Zinedine Partipilo Cornielles Degree: B.S., Financial Economics; B.A., Mathematics Hometown: Barquisimeto, Venezuela Post-grad plans: Predoctoral research fellow Zinedine Partipilo...

Posted: April 24, 2023, 1:22 PM