UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

The (Business) World According to Duff Goldman ’97

Wanna be a celebrity culinary entrepreneur like Ace of Cakes star Duff Goldman ’97? Duff offers a few hints.   – By Ana Marie Cox Read more in the Winter 2010 issue of UMBC Magazine…

Posted: November 11, 2010, 6:58 PM

Venus, If You Will: Deborah Randall '94

Many theatre companies are born out of a mixture of inspiration and frustration. Take The Venus Theatre in Laurel, for instance. When its founder, Deborah Randall ’94, theatre, graduated from...

Posted: November 11, 2010, 4:27 PM

Venus, If You Will: Deborah Randall ’94

Many theatre companies are born out of a mixture of inspiration and frustration. Take The Venus Theatre in Laurel, for instance. When its founder, Deborah Randall ’94, theatre, graduated from...

Posted: November 11, 2010, 4:27 PM

Fund-Amental Leader: Gustavo Matheus '90

Over the past decade, Gustavo Matheus ’90, biological sciences, has demonstrated his pride in UMBC in a most tangible way: helping to persuade his fellow alumni to give back to the university....

Posted: November 11, 2010, 4:25 PM

Fund-Amental Leader: Gustavo Matheus ’90

Over the past decade, Gustavo Matheus ’90, biological sciences, has demonstrated his pride in UMBC in a most tangible way: helping to persuade his fellow alumni to give back to the university....

Posted: November 11, 2010, 4:25 PM

Center of Attention: Andre Gudger '99

Ask Andre Gudger ’99, information systems management, how he recalls his undergraduate years at UMBC, and he sums it up in a single word: “intense.” Gudger remembers a swirl of study and ambition...

Posted: November 11, 2010, 4:09 PM

Center of Attention: Andre Gudger ’99

Ask Andre Gudger ’99, information systems management, how he recalls his undergraduate years at UMBC, and he sums it up in a single word: “intense.” Gudger remembers a swirl of study and...

Posted: November 11, 2010, 4:09 PM

Art History: Christina Ralls '07

Christina Ralls ’07, imaging and digital arts, recently completed a public art project that allowed her to dive into her family history and tell a story about one of the most turbulent moments in...

Posted: November 11, 2010, 4:07 PM

Art History: Christina Ralls ’07

Christina Ralls ’07, imaging and digital arts, recently completed a public art project that allowed her to dive into her family history and tell a story about one of the most turbulent moments in...

Posted: November 11, 2010, 4:07 PM

Charmed City by John Strausbaugh '74

My twin brother, Richard, and I were born in Baltimore on Halloween, 1951. He was the treat, I was the trick. I went to Loyola High School and UMBC, and lived in and around Baltimore until 1990,...

Posted: November 11, 2010, 4:05 PM