UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

5 steps for success as a student in the natural sciences

Having trouble settling into your major? Wishing you had some useful tips to rely on as you navigate your science classes on campus? We asked five experts in the College of Natural and...

Posted: September 12, 2024, 3:31 PM

Record number of new Retrievers join UMBC this year

UMBC’s 2024 fall semester is already poised to be one for the record books. With 2,250 new first-year undergraduate students, UMBC officially enrolled the university’s largest entering class in...

Posted: September 4, 2024, 10:33 AM