UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Tom Beck, Chief Curator, Featured in Stephany Book

_Music of the Mind: Cliche Verre Photographs and Digital Imagery of Jaromir Stephany_, with an essay by Tom Beck, UMBC chief curator, has been published by the Albin O. Kuhn Library & Gallery....

Posted: September 25, 2012, 4:12 PM

Thomas Schaller, Political Science, in Australian Media

UMBC political science professor Thomas F. Schaller appeared on television, radio and online media across Australia yesterday in coverage on the U.S. presidential election. Schaller told “The...

Posted: September 25, 2012, 3:33 PM

Alumni Band Plays to Support Amnesty International

Alumnus musician “Leify Green” (Leif Huber) ’10, economics and modern languages & linguistics, will play a concert in Washington, D.C., next month to support Amnesty International. The Leify...

Posted: September 25, 2012, 2:07 PM

Jim Thomas, Philosophy, Named Top Professor

Jim Thomas, part time instructor of philosophy, has been named one of the top ten university professors in the country by the website RateMyProfessors.com. RateMyProfessors.com is the largest...

Posted: September 24, 2012, 8:05 PM

UMBC Faculty at Baltimore Book Festival

UMBC Faculty will be appearing at the Baltimore book festival this weekend. On Friday, September 28 at 7 p.m., Craig Sapier, chair of the language, literacy, and culture program, will be part of...

Posted: September 24, 2012, 7:08 PM