UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Discovery – Fall 2012

EXPLORING THE BORDER When human beings have to be at a certain place at a certain time, they have lots of handy aids to do so: alarm clocks and watches, maps and GPS systems. Michelle...

Posted: October 6, 2012, 9:17 PM

At Play – Fall 2012

PUZZLE POWER Marie desJardins, a professor of computer science at UMBC, specializes in research on artificial intelligence. But at the 2012 American Crossword Puzzle Tournament in March, her...

Posted: October 6, 2012, 9:14 PM

UMBC Brings Entrepreneurship to the Classroom

UMBC is known for innovation in education. Now, a couple of faculty members are taking that one step further and are teaching students to become entrepreneurs. Baltimore Business Journal...

Posted: October 5, 2012, 7:59 PM

Alumni Essay – Battles Can Build Bridges

Proposition: The natural sciences will forever be at odds with the humanities and social sciences. Steven Gimbel ’90, philosophy and physics, argues in the negative. As chair of the philosophy...

Posted: October 5, 2012, 7:38 PM

Gray New World

Students in the Erickson School’s Project 2061 class have high expectations for technology and its power to meet human needs. Working across disciplines, they’ve created new possibilities for the...

Posted: October 5, 2012, 7:29 PM

Ryan Bloom, English, in the American Prospect

“For major league baseball fans in Washington, it’s been 79 years of waiting for another postseason appearance. The last time they made it to the playoffs, Herbert Hoover was just leaving the...

Posted: October 5, 2012, 7:26 PM

Thomas Schaller, Political Science, in the Baltimore Sun

In his latest Baltimore Sun column, UMBC political science professor Thomas F. Schaller critiques conservative pundits’ concerns about “redistributive welfare” in the U.S. today. Schaller argues,...

Posted: October 3, 2012, 5:05 PM