UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Update on Our Response to Federal Actions and Orders

Dear UMBC Community,  I write to share an update on the university’s response to federal actions and orders and the work ahead to continue undeterred in advancing our mission and vision and...

Posted: April 9, 2025, 5:07 PM

Top 5 ways URCAD is a uniquely UMBC experience

UMBC’s Undergraduate Research and Creative Achievement Day (URCAD) is returning for its 29th year on April 16. For nearly three decades, the annual showcase highlights the research, scholarship,...

Posted: April 9, 2025, 3:16 PM

Assessment of Community, Engagement, and Belonging

Dear UMBC Community, At UMBC, we seek to create an environment characterized by openness, fairness, and equal access for all students, staff, and faculty. A welcoming and inclusive environment...

Posted: April 8, 2025, 3:06 PM

Campus Message on International Travel

Dear Campus Community, I am writing to address ongoing questions and concerns received from students, faculty, and staff regarding international travel. First, it is important to acknowledge...

Posted: April 1, 2025, 4:03 PM

Update on UMBC’s Settlement Agreement with the DOJ

Dear UMBC Community, As many of you know, in April 2024, UMBC entered into an agreement with the U.S. Department of Justice (DOJ) to improve and expand upon our work to prevent and respond to...

Posted: March 25, 2025, 3:26 PM