UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Leadership Announcement

Dear UMBC Community,    I am delighted to announce the appointment of Patrick Roche to the role of vice president for institutional advancement. Patrick will begin in the role July 1.  ...

Posted: May 12, 2025, 3:18 PM

Finding a lifetime of purpose in giving back

A bright yellow bead slides over a red pipe cleaner, then a blue bead followed by green. Soon, the rainbow of beads and wire is twisted this way and that until it resembles the Big Dipper. This...

Posted: May 6, 2025, 5:06 PM

Additional Updates Regarding Federal Actions and Orders

Dear UMBC Community,  As we continue to monitor and respond to actions and executive orders from the federal government, we are meeting regularly with campus groups, including shared governance...

Posted: May 6, 2025, 2:04 PM

Strategic Planning Conversation Follow Up

Dear UMBC Community, We would like to thank everyone who participated in last week’s Conversation About Strategic Planning, where we hosted President Valerie Sheares Ashby for a conversation...

Posted: May 2, 2025, 4:08 PM