UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

UMBC partnership inspires new CSEE advising website

Computer Science and Electrical Engineering (CSEE) is piloting a new advising website, supporting students in computer engineering, computer science, chemical engineering, and mechanical...

Posted: November 2, 2015, 10:02 PM

Spotlight on bwtech@UMBC

Alumni Delali Dzirasa ’04, computer engineering, and Andrew Mavronicolas ’14, information systems, were recently featured in a SmartLogic video promoting bwtech@UMBC. Both alumni run companies...

Posted: November 2, 2015, 9:13 PM

Roundup: UMBC in the News

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: October 30, 2015, 6:51 PM

New solar-powered charging tables on campus

The campus has finished installation of its innovative and sustainable solar-powered charging stations. These off-the-grid power systems serve as solar-powered tables, where community members can...

Posted: October 30, 2015, 5:10 PM

Billy Heavner Named to CoSIDA Academic All-District Team

UMBC junior goalkeeper Billy Heavner has been named to the College Sports Information Directors of America (CoSIDA) Academic All-District Men’s Soccer Team, as the organization announced all of...

Posted: October 30, 2015, 4:31 PM