UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Scholarship Q&A: Grace Kim ’16, English

As the academic year draws to a close, we thought we might take the time to introduce you to some of our Alumni Association Scholarship recipients. Today, we hear from Grace Kim ’16, English....

Posted: May 16, 2016, 6:00 PM

Two UMBC history professors win Berlin Prize fellowships

Rebecca Boehling and Kate Brown have won a coveted semester-long fellowship from The American Academy in Berlin. Boehling and Brown, both professors in UMBC’s history department, are two of just...

Posted: May 13, 2016, 6:06 PM

Scholarship Q&A: Samantha Eng ’16, Biological Sciences

As the academic year draws to a close, we thought we might take the time to introduce you to some of our Alumni Association Scholarship recipients. Today, we hear from Samantha Eng ’16, biological...

Posted: May 13, 2016, 6:00 PM