UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

To You – Fall 2016

Could you get UMBC President (and head Retriever) Freeman A. Hrabowski, III, to say “Woof! Woof! Woof!?” Dan Bailey and Lee Boot, the visionaries behind the Imaging Research Center (IRC), did it...

Posted: December 7, 2016, 7:36 PM

A Lens on UMBC History

Richard Chisolm ’82, interdisciplinary studies, has a unique vantage point on UMBC’s history. He lived on the edge of campus as the university grew. In this essay, the award-winning documentary...

Posted: December 7, 2016, 6:59 PM

Back Story – Fall 2016

UMBC’s 50th anniversary coincided with the release of Our UMBC: A Strategic Plan for Advancing Excellence. It is a road map for UMBC’s future in key areas including academic research and...

Posted: December 7, 2016, 6:58 PM

House (of Grit) Party

UMBC celebrates its 50 years in style Saturday, September 17, 2016 was a day to remember for any Retriever who made it to campus to join in the  biggest celebration of black and gold pride ever....

Posted: December 7, 2016, 6:58 PM

Alumni Awards – October 6, 2016

The 2016 Alumni Awards recipients were honored at the Linehan Concert Hall, UMBC. Learn more about our past award winners Ian Ralby ’02 Galina Madjaroff ’08 Joseph Jones ’06 Ruby Lu ’94 Thomas...

Posted: December 7, 2016, 6:58 PM